Cassandra serves as the Director of Boisset Collection’s innovative Wine Society Advisor program, a unique sales channel for our wineries which combines key elements of word-of-mouth marketing, network marketing and direct-to-consumer sales to build direct relationships between our winemakers and American wine drinkers. Boisset’s nationwide network of Advisors act as social media influencers and wine advisers in their social circles, organizing tastings and earning commissions for promoting our wines. Cassandra rose to her current leadership position from within the ranks, having been a successful founding Advisor for over 10 years before coming aboard. She brings a firm set of leadership skills to Boisset from her background in corporate finance and business operations. Her project management experience, technology background and experience managing diverse business streams are also valuable assets, as is her extensive history in the world of philanthropy and fundraising.